Do you know where one of the most annoying places to get a paper cut is? on the tip of your right index finger....ow...no typing right, no writing....bah....
Petty complaints aside, I have a bigger issue to tackle, and this is the idea that I crave my coffee in the morning. I will often get it from the coffee shop downstairs, where it will cost me about £1.30, although I have perfectly good coffee (which at this moment is actually a small fib, this unfortunate purchase has all the appearances of good coffee and none of the taste, but that's a side issue) in my office, which will cost me all of £0.30 or less to make (factoring in its cost, and milk and sugar, and my hourly wage ;)).
Yet, I get distinct pleasure from coffee served to me and have an irrational conviction that it is somehow better than what I could make. It is my little indulgence for getting up in the morning :)
With the plethora of coffee shops around my work, I understand that to attract more customers they need to 'differentiate' themselves from the rest. How? I can guess, by cooler music in their cafe, or fancy spoons, or red cardboard cups instead of gray ones, etc etc. How provide their customers with a 'feeling' that they are special without forking out the extra money for fancy coffee, or organic sugar, or whatever...
Successful marketing plays on this, i.e. selling hot air, 'a feeling at no cost, and all profit'. This is where the 'cost benefit' occurs - in the time lag between the actual/legal meaning of a word, and customer perception, or the 'street' meaning. For example, when you/I think organic, we think cows on green pastures, eating buttercups bathed in sunshine. It means 'good', 'warm', 'grassy', 'wholesome', that is it's street value. Yet, legally, to be allowed to stick an organic label a product, means obviously something different. Something like, the fertiliser which the food was grown with had to be 50% sourced from renewable sources (erm...let's not go to define renewable), for example. This is its 'real' meaning.
This disparity between meanings is where a lot of profit is to be made, and it's legal. Which is kind of crazy when you think about it. I would definitely not maintain a close friendship with a person, to whom I said: Please do not tell this to anyone....blah blah.
I later found out that they told everyone, and when I confront them they retort that they kept their word, they did not tell 'anyone'. Admittedly, this is a clumsy example, but I hope it carries the point. The people we value most are those who understand us most, not weirdos that don't 'get' our meaning.
Hmmm... this actually reminds me of a book about jokes that Freud wrote (yes! would you believe! and which I have read, that is also not a joke). In this book, Freud explores the mechanics of the most basic turns of phrase that make us laugh etc, and one of the most common is the brief misunderstanding of a word in a given context.
So I guess, I understand why this approach is so common in many branches of our society, not just between friends over a coffee.... ooohhhhh .... yes, coffee... in a brown coffee cup for £1.30 :D....special.
Petty complaints aside, I have a bigger issue to tackle, and this is the idea that I crave my coffee in the morning. I will often get it from the coffee shop downstairs, where it will cost me about £1.30, although I have perfectly good coffee (which at this moment is actually a small fib, this unfortunate purchase has all the appearances of good coffee and none of the taste, but that's a side issue) in my office, which will cost me all of £0.30 or less to make (factoring in its cost, and milk and sugar, and my hourly wage ;)).
Yet, I get distinct pleasure from coffee served to me and have an irrational conviction that it is somehow better than what I could make. It is my little indulgence for getting up in the morning :)
With the plethora of coffee shops around my work, I understand that to attract more customers they need to 'differentiate' themselves from the rest. How? I can guess, by cooler music in their cafe, or fancy spoons, or red cardboard cups instead of gray ones, etc etc. How provide their customers with a 'feeling' that they are special without forking out the extra money for fancy coffee, or organic sugar, or whatever...
Successful marketing plays on this, i.e. selling hot air, 'a feeling at no cost, and all profit'. This is where the 'cost benefit' occurs - in the time lag between the actual/legal meaning of a word, and customer perception, or the 'street' meaning. For example, when you/I think organic, we think cows on green pastures, eating buttercups bathed in sunshine. It means 'good', 'warm', 'grassy', 'wholesome', that is it's street value. Yet, legally, to be allowed to stick an organic label a product, means obviously something different. Something like, the fertiliser which the food was grown with had to be 50% sourced from renewable sources (erm...let's not go to define renewable), for example. This is its 'real' meaning.
This disparity between meanings is where a lot of profit is to be made, and it's legal. Which is kind of crazy when you think about it. I would definitely not maintain a close friendship with a person, to whom I said: Please do not tell this to anyone....blah blah.
I later found out that they told everyone, and when I confront them they retort that they kept their word, they did not tell 'anyone'. Admittedly, this is a clumsy example, but I hope it carries the point. The people we value most are those who understand us most, not weirdos that don't 'get' our meaning.
Hmmm... this actually reminds me of a book about jokes that Freud wrote (yes! would you believe! and which I have read, that is also not a joke). In this book, Freud explores the mechanics of the most basic turns of phrase that make us laugh etc, and one of the most common is the brief misunderstanding of a word in a given context.
So I guess, I understand why this approach is so common in many branches of our society, not just between friends over a coffee.... ooohhhhh .... yes, coffee... in a brown coffee cup for £1.30 :D....special.
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